Masandawana partners with Jay Z’s Roc Nation
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Photo: twitter\Masandawana
South African current Premier Soccer League tittle holders and 11 times league winners have announced their partnership with one of the world’s top Sports Management companies Roc Nation.
The Brazilians, Masandawana made this announcement Tuesday about the partnership set to be a catalyst in the team spreading itself as a brand to the fans and further provide football consultation regarding transfers and the global football market.
Roc Nation was launched in 2013 by its founder hip-hop, entrepreneur and billionaire Shaun Carter popular known as Jay Z.
The company has several heavyweights in sports under their name, athletes such as: Robinson Cano, Skylar Diggins-Smith, Kyrie Irving, Siya Kolisi, Kevin De Bruyne, Romelu Lukaku, Cheslin Kolbe, CC Sabathia just to name a few.
“Mamelodi Sundowns is proud to partner with a brand as renowned as Roc Nation Sports. This partnership, with one of the leading sports agencies in the world, will contribute to the Club’s vision of becoming one of the best football clubs in Africa. We are excited to share this relationship with our most important partner, the Mamelodi Sundowns supporters, who join us on this journey as we reach new heights in innovation, entertainment, and success.”
“Our motto “The Sky is The Limit” reminds us that no dream is too big; and by working together with like-minded organizations, we can go further and inspire those around us” said Masandawana Chairman Tlhopie Motsepe.
The sentiments were shared by Michael Yormark, President of Roc Nation Sports International who said that they couldn’t have chosen a better partner because the team has managed to make themselves one of the most successful teams in Africa.
Partnership Deliverables
- Brand Amplification / Creative Activation
- Social Media Strategy and Execution
- Commercial Sales
- Community Initiatives
- Fan Engagement
- Retail / Hospitality Support
- Football consultation regarding transfers and the global football market

