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Economic Freedom Fighters (EFF) claim victory in a fight against racism following an agreement between the party and Unilever who agreed to donate a minimum of 10 000 sanitary pads and sanitisers to informal settlements which will be identified by the Economic Freedom Fighters.
The company said this is as a sign of remorse for their act in creating a racist advert which depicted African hair as a dull hair and Caucasian hair as normal hair.
The decision also follows pressure that was put to the retailer Clicks by shutting down it’s stores nation wide until they apologise and reveal the name of the people and company responsible for creating the racist advert.
Clicks initially refused to bow down to the demands made by the EFF who also threatened to shut down the shops for the whole week.
Unilever said they deeply regret the advert and as a sign of remorse they will also suspend all TRESemmé products on shelves for 10 days.